The establishment of the Centre for Arts and Cultural Sustainable Development (CiTRA-IIUM) aims to promote the beauty of local and international culture imbued with Islamic elements that make it different from other cultural organizations that are available in other higher educational institutions. The presentation of various elements of art that combine both modern and traditional performing arts makes the CiTRA team have its own unique identity.
To be the referral centre of Islamic Culture in the Muslim World.
- To increase the pleasure of Islamic culture and its propagation through performances, exhibitions, appreciation, research, publications, media, and the use and development of creative technologies.
- To place at the forefront Islamic thinking, values, philosophy, way of life and civilization as the way for the culture.
- To be the leader in the field of applied (Islamic)